Effective Strategies For High Video Rankings On YouTube
By w2may | April 24th, 2011Are you an online savvy entrepreneur? Are you retailing some physical products like faux wood blinds or offering professional services like laser eye surgery treatment? What ever your business may be, have you ever thought of using YouTube to showcase and market your products or services? According to Alexa Ranking, YouTube is 3rd when it comes to online traffic, after Google and Facebook. YouTube is one of the best ways to share videos online. In the past few years, this video sharing giant has gone from nothing to the biggest thing on the web. As they realize the value of video content, internet marketers are taking advantage of the website to drive traffic to their sites and to increase their exposure. Achieving a high rank for their targeted keywords, however, is a common problem. So what can you do to increase the ranking of your videos?
First and foremost, getting your video to rank high for your targeted keywords on YouTube is dependent on various factors, and one of these happens to be the number of backlinks your video has. So you should try and generate targeted, relevant backlinks for your video from sites that are related to your video’s topic. This doesn’t mean you go out there and start spamming, but it’s more about making your video important and significant in the niche you’re targeting. Of course, you still need to optimize your videos with the keywords, but having incoming links only gives you a better chance of beating your competition.
You should also take advantage of the video response feature on Facebook as well as comment on other popular videos in your niche. This increases your chances of your video getting ranked well because it gets your video noticed. There are tons of videos that regularly get a large number of views. When commenting, make sure your video comment is sensible and relevant. Clearly state your point and give support or give constructive criticism about the video. Making a comment that gets liked by other viewers is your opportunity to present yourself as an expert in your niche.
Lastly, if you have a little money to invest, you may want to take advantage of YouTube’s advertising platform. This is one method for getting a large number of views for your video and getting it ranked highly for your keywords, though it does mean spending money up front. By promoting your videos to as wide an audience as possible, you’ll be generating more traffic to your own website or blog.
As we’ve seen in this article, if used the right way, YouTube can be a powerful source of targeted traffic. Video marketing takes some patience, so learn how to make videos that are valued by your target audience and your reputation will grow over time. Getting your videos highly ranked may not happen right away, but if you persist and test different approaches, you’ll eventually find the formula that works for you.
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