Online Marketing Articles

In this article we will go over a few tips on how to lay out your article for the benefit of the search engines. Article marketing is primarily done to generate traffic, but you can very easily receive SEO benefits in your article by doing a handful of things.

Here are six things to keep in mind.

1. Keyword in title. I suggest downloading the free version of Traffic Travis and using it to build a keyword list of 100 to 200 keywords related to the theme of your business.

Just include one differnt keyword phrase in the title and work through your keyword list as you write new articles. This will help give you ideas for the articles as well as let the search engines know what the article is about.

2. Keyword in first paragraph. Put your keyword phrase in the beginning of the first paragraph. You want to use the exact keyword phrase. I generally do not use it again in the body, but I do write variations of it as it sounds naturally.

3. Keep paragraphs short. This has always been a pet peeve of mine. People read articles on the Internet different than they do in a book or a newspaper.

Your paragraphs should be no more than two long sentences or three short sentences. Break up longer sentences by adding appropriate commas in the right place, or adding a period where appropriate and starting a new sentence.

4. Numbered list articles. This is an easy strategy for organizing your article. It also helps the reader read through the body of the article.

You will find that 3 or more points are all it takes to quickly write a 400 word article. You can increase the number of words in your article to 500 words very easily by adding another sentence or two for each point.

5. Keyword in last paragraph. Include your keyword phrase again in the final paragraph. Writing your closing paragraph is easy because you just summarize what you have covered in the body of the article.

6. Resource box tip. You do not need to a long resource box to drive traffic to your website. Include your name, hyperlink your primary keyword, and special offer to get your reader to click on your website link.

You should link to inner pages within your site and hyperlink them to a targeted keyword phrase as well. Most resource boxes let you link to two different webpages. This is how to increase exposuree and make money from your articles.

These are a handful of structuring your article and becoming a better article writer. These are not hard to follow, and with a little bit of practice you will find yourself automatically including these things in each article you write.

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