Social Bookmarking in Online Business Today
By Matt Willis | March 19th, 2009Bookmarks or Favorites had now become an integral part of users’ everyday web experience and would remain so until powerful search engines such as Google and Yahoo. Most social bookmark services encourage users to organize their bookmarks with informal tags instead of the traditional browser-based system of folders, although some services feature categories/folders or a combination of folders and tags.
It became apparent with the growing power of the new search engines that it was easier just to search for a particular site afresh each time. In effect, search engines were now able to provide a dynamic bookmarking service, or bookmarks on demand.
Search engines, at this point, tend to index and search a global space ? not my local space. With regard to creating a high-quality search engine, a social bookmarking system has several advantages over traditional automated resource location and classification software, such as search engine spiders.
Links are as old as the Web itself. Links are generally annotated with ‘tags’, which are free-form labels assigned by the user and not drawn from any controlled vocabulary. Digg users submit links to articles and websites, along with a brief commentary. Adding social bookmark links to your blog or web site makes it easy for readers to save and share your content.
Utilize social bookmarking and social networking to further support your existing online marketing strategies. This look at WHY social bookmarking is a hit will enable you to custom-tailor marketing efforts that social bookmarkers will find IRRESISTIBLE. If you don’t have a social bookmarking marketing plan, you need this guide. You can think of it as viral or guerrilla marketing in a way.
Webmasters will be able to display a variety of bookmarking buttons on their pages with pre-filled information about their site. In a social bookmarking system, users save links to web pages that they want to remember and/or share. When you are on a website that you want to socially mark, simply select the text and click the SocialMarker button to pre-populate the submission form with the selected information.
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Tags: SEO, social bookmarking, web 2.0
