How to Improve Your Rankings with SEO Copywriting
By vine | June 4th, 2011Do you really know what SEO copywriting is? Search engine copywriting is simply writing your site copy so that it will appeal to both the search engines and your site’s visitors at the same time. Unfortunately, if you get your copy wrong, it could reduce your effectiveness with the search engines. So the idea would be to create the normal SEO copy for your site as you normally would and then amend it so it works foro the search engines as well. This can mean finding the right keywords to use that read well but also help with your optimization efforts. But SEO copywriting is not keyword stuffing, where you insert several keywords into the content in order to get ranked. Try to aim at a keyword density of around 3%, but if you put in too much more than this you risk being penalized as a spammer with the search engines. SEO copywriting is different to writing regular copy that appeals to your visitors, because you still need to be sure your readers are getting good information even while you’re working to appease the search engines. It will take you some time before you are able to perfect SEO copywriting. Some of the tips given below will help you towards becoming a better SEO copywriter.
When you are creating content for the search engine, you have to be more than just a good writer. When you are doing SEO copywriting, you have to make sure your content is search engined optimized. You have to decide on what keywords you are targeting before you start writing anything. That’s why you have to research your keywords if you want to create content that is search engine optimized. Of course, you are not only writing for the search engines, but for your readers as well, so you have to make it interesting. For example, let’s say your site is about ‘gardening’, make sure you have this topic researched and you have a list of all the keywords that are related to gardening. When you choose your keywords, look for ones that aren’t very broad, because if you want good ranking and traffic you need keywords that are less competitive. When it comes down to it, your keywords are the most important part of your SEO copywriting, as this is what determines the way your site ranks.
One great method you can use to develop great SEO copy is to use keyword variations instead of using the same keywords over and over again. First of all, the search engines won’t look down on you because they won’t think you’re trying to overfill your copy with keywords. That, and because search engines will see your keyword variations as a sign that you have authority over the subject you’re writing about. Search engines like to use something called LSI or lateral semantic indexing that assists them in finding like words on a page that help them rank it more effectively. For that reason, it may be useful to use a thesaurus so that you can use as many synonyms as possible.
When you utilize the correct tags, you’ll rank higher with searches and you’ll also organize your copy more effectively. This is why you need to use the h1 tag when creating your page’s title, as that’s the tag that Google sees as the most important. You must ensure that you use the keywords in your title as well as the content you’re writing. Too many SEO marketers don’t see the importance of using an h1 tag for the heading of their copy, and they fail to realize that it could give them a boost in the rankings. Not only that but you should also make use of h2 tags for your subheadings. In summary, it takes time to develop SEO copywriting into a skill, so make sure that you give the effort so you can see good results.
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Tags: copywriting, SEO, strategy
