Growth In The Phenomenon Of Social Sites
By vine | June 16th, 2011Who would have believed just few years back that social media sites like Twitter or Facebook would become interconnected with the lives of the people? It would have been hard to believe that these sites would enable the people to create their own virtual network of friends. Social media sites have become indispensable part of life for millions of people.
It has become possible to keep track of friends and their activities on these social media sites. For example, If Jack is dating Jill, they can post their status on Facebook informing their mutual friends. If they break up with each other, they can post an update informing their friends. A person holding the seminar can send a tweet to his followers on Twitter if there is a change in schedule. This way of communicating has made the entire process of communication fun.
It is no wonder that large corporations have begun taking notice of social networking sites. They are actively utilizing the power of social sites to communicate with their customers. The consumer is no longer at the mercy of companies if he is not satisfied with their services. He just has to post his experience on the Facebook wall or share his experience with a simple tweet. Since the communication these sites has potential to become viral, it alerts other consumers about non-responsive company. A complaint on social sites evokes faster response than writing an email to the company.
Social sites like Twitter allows an individual to express himself in 140 characters. This can be a fun at the same time the focus is to communicate effectively without wasting too much space on unnecessary details.
Marketers have begun using the social sites to broadcast their message. It is a goldmine waiting to be tapped. Not only it has the power to build instant brand recognition but it can be a fertile ground for acquiring highly targeted customers in shortest possible time.
Large corporations are not behind either. Dell Corporation successfully utilized Twitter to promote its promotional campaigns. The company created a special offer exclusively for Twitter users. It is believed that Dell Corporation was able to generate revenues to the tune of $ 10 million from Twitter alone. This example demonstrates the viral power of social sites which can catapult a brand into top league in no time.
Social sites have enormous power in terms of reach and audience. It has the potential to make or break a brand. These sites have changed the way people interacted with each other. It is because of these sites that the balance of power has shifted from producer to consumer. A company who tries to sell sub-standard product can be exposed instantly on social sites. If the raw power of social sites is leveraged properly they are potential goldmine where the next rush will begin.
More information:
websites
Tags: facebook, marketing, media, myspace, sites, social, twitter, websites
