Advantage And Disadvantage Of Image Vs Text Ad Unit
By Nick | March 23rd, 2009Ad display units has come as a treasure trove for lots of enteprising individuals. By displaying ads on your website/blog, one can easily earn money with a moderately popular website or web page.
Adsense display boxes come in multiple sizes, and formats.
One point of contention, amoung publishers, is over which type of display gives better CTR(click through rate), and conversion rate. Would text ads be a better attraction to visitors, or the more advanced and flashy graphic ads do the trick?
Its a match between text vs graphic adsense adverts.
On one hand advertisers may feel that image adverts are more responsive, yet less likely to stimulate a sale. On the other hand text adverts may convert more, whilst being less visible to the consumer.
A clear approach to the above problem should help you reach your own decision. Consider the following viewpoints :-
Text based adverts are considered the less interfering of the two formats. But is not Grapic displays better?
Consumers are used to graphic advertising from signing into free email accounts, and from using other web based services, and as such identify a flashy image with an ineveitable advertisement. Through being used to graphic advertising now a days people have instinctively learned to ignore ads.
Consumers have now become used to brand advertising, which is less helpful. This may cause the consumer to ignore the graphic advert from the assumption that it will be the same.
Generally text ads can be easily modified to blend seemlessly into the website to be displayed on. Google can modify your adsense ads display to your choice of colours without hassel. That allows you to make the ad unit unobstrusive and easy to read!
Through being less obvious some people will not see them at all, however those who do see them, and read them are significantly more likely to click on them. A number of reason can cause a person to click, most likely being, text ad units provide more information. Comparatively an graphic advertising has limited flexibility, in this regard for providing complete information.
Another aspect is the number of advertisements on display in any adsense box. For a given ad box its quite obvious will have more number of text ads than graphic ads. This gives the visitor more chances of getting information they require, than just one graphic view.
For any given adbox, google is sure to have more text impressions than graphic ones. The main reason being Text adverts also have a broader market appeal, as advertisers don’t generally have, the in house resources to create an image advert, but do have the in house resources to write a text advert. This could mean that a wider array of advertisers find text advertising accessible, through text adverts being less burden on the advertiser, and being easy to change.
While a graphic ad creation may cost upwords of $100, text ads can be simply created with a few tweaks instead. No specialized software or learning is required, except for some basic Key word research, and training in adwords creation.
Text advertising appears to be the preference of the advertiser. They pay a CTR (click through rate) and only receive targeted traffic. This removes risks from businesses that previously had to worry that adverts were not only seen, but clicked on and stimulating sales. As CPC (Cost Per Click) is more relevant to text adverts, advertisers are able to gain exposure without needing a high click through rate to be effective.
But if the website contains graphic displays a a necessary addendum, it is easier to opt for graphic ads. Imagine a real estate webiste. Of course banner ads would make more sense to be displayed to give the visual apeal required. Moreover the visitor would be expecting a visual display rather than boring text in such cases.
Also if your site specializes is displays of toys, items where visibility of the material is required, banner/image ads would make a better substitution.
Hence, depending on your site and what you, envisage your visitors to see on your site, choose the options accordingly. Get your F*REE Earning Through Ads Guide.
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Advantage And Disadvantage Of Image Vs Text Ad Unit
