Online Marketing Articles

As things stand now in the internet age more and more consumers are using the internet to find local business services, our internet speeds are faster and we are spending more time in front of the computer.

What this means for the local business owner is that if the average joe is searching for goods and services online then your business needs to be online to attract the internet market which is growing every day, If you are not online you are making your business suffer. Here are some facts you may find interesting.

Fact: There were 928 million internet users as of June 2005.(according to information published by internet world stats)

Fact: Over 75% of online consumers don’t care if the business they are buying/dealing from is a large or small business.(TNS 2004)

Fact: $1.6 trillion was made by ecommerce in 2001, $7.1 trillion in 2007.(HDC)

Fact: Small businesses who use the internet have grown 46% faster than those that do not.(American City Business Journals)

These figures are huge and being a small business, whether you are local or global you should want a piece of this pie.

Can you see why you must have a website, people are spending more time online and your website can be working for you day and night, 24 Hours a day. It can be promoting your products, making bookings or collecting contacts for you to call back later.

For a good sized ad in the yellow pages you will be paying somewhere around the $10000 mark or approx $200 a week or more. You can get a professionally done website up to pull in customers like crazy for under $1000.

Do you see why the yellow pages are slowly losing their appeal and will soon be wasted space. To be a successful business you must move into the 21st century and get online.
In today’s information age the yellow pages are becoming more and more obsolete. More consumers are finding their goods and services online everyday. What does that mean to the average local small business? It means that unless you get your product or service online you will lose thousands of dollars in potential business.

Have you paid for a yellow pages ad? I just had a quote for a half page ad and it was $10000 for the year. With more and more people going online to find goods the yellow pages are to me to be a bit of a rip off.

If you are a local small business, you probably do some marketing offline to gain customers. So most small businesses owners figure they will just hire someone to make a website and you will be in business online.

No, this could not be further from the truth. Having a website online isn’t going to help your business unless it shows up in the top 2 pages of Google. When someone searches for any information online through Google the top ten most related search results will come up, this could be out of 1000′s.

Ask yourself when you have ever searched online for any product or service do you ever look past page 2 of Google, I know I don’t, I hardly ever look past page 1.

If your a researcher doing your thesis or something looking through thousands of pages is fine. If you are advertising your small business online you need to rank at the top.

Since the average small business website is looking for customers online you need to get on the first page, the odds are extremely high that if someone looks up say Carpet Cleaners in Sydney and your business doesn’t pop up on the first page then they are not going to click on your website to see what you have to say.

This does not matter if you spent $10,000 on your website if it isn’t in the first page of Google your online advertising is doomed, but it’s not all bad news. The good news is that you can work at getting your local business to the first page of Google and it does not cost much at all.

So, not only do you need a website, you need a website that will be ranked in the top page of Google when someone searches for your type of business. Otherwise your just wasting your money getting a website developed.

Would you like to learn how to get your website to the first page of Google.

All the information you could want Local Small Business Website and Seo Tips

Read useful recommendations about ping golf clubs – dig into this page.

Be Sociable, Share!

•