Key To Building The Best Landing Pages
By w2may | December 18th, 2011The website freetradingsystem.org is one of the examples of the best landing pages that I want you to picture in your mind. It shows clearly what I want you to do. As you land on this page you are told to watch the video. This is more of an information based website. The purpose of this website is not for selling. For the viewers to engage with the content and for them to be able to share it with their friends is the purpose of this site. There is a small link bait type that I set. What I do is I have some opt-in to start with the soft sell.
On the other hand, I also have another website that is aggressive which is the Trading Secrets Revealed. The eyes of the viewers of this site go on top of the corner. Since I want it to be different from the dodgy Clickbank products, I try ways to make it look like a web 2.0. That video tells exactly the users what to do in this page. Apart from that, I also build proof to show the different places I have been featured in and the different businesses where I succeeded.
Go to another of the best landing pages, meta-formula.com. The eye will go to the front corner, this is a better layout. In the top left hand corner you have a headline and then go to start building my proof elements straight away. The eye is going to get drawn to the image and then I’m trying to hook them into whatever the content is.
This shows how I prod the visitors to give details through the opt-in page. Considering the size of your screen, you might want to reduce the amount that visitors of your page would have to scroll. On this particular page, if you’re viewing it on a larger screen, you’ll actually see the free sign up, it all fits above the line, ‘above the fold’ they call it. This is a small screen. This means that you have to scroll down a little bit.
Having landing page conversion rate in mind, I format my pages strategically. So headline, watch a video, hey, my eye gets attracted to the image. I’m going to make use of the space underneath. Hey, I’m a Metastock expert. I’m trying to build that credibility from early on and then getting them to sign up. The same goes with my SEO company website.
E-commerce depends on what the outcome is for that particular page. This means that it would be really different, say from an SEO services site. First, you have to get the viewer’s attention. Afterwards, make sure that you will be able to keep their interest.
Before, I have been constructing long form sales copy where I would write these long sales letters. But viewers these days are already getting tired of reading them. This is why I got drawn to producing best landing pages. Here is where I embed videos. I do the same for my SEO blog too. I’m going for a lot shorter copy and I’m using the video to sell. The sales content is still there but now in a video format. I pair it with a much compressed version of the content too.
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