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For info regarding the way forward for web 2.0 technologies, go out and get the book Socialnomics. It’s an wonderful book. The writer is Eric Qualman and the most important thing that he understands is that Google wants to get on board with this complete web 2.0 thing.

We just saw it recently with the launch of Buzz and they’re starting to get you to enter in all of your other web 2.0 accounts so that they can monitor what it is that you’re doing.

Facebook just overtook Google in traffic lately because folks find it is a safer community. Plenty of folks, not internet marketing consultant like me, like us, lots of folk load up the internet and they are going straight to Facebook and that’s where they engage. Google obviously wants to make sure that they don’t lose out on this. That is the reason why they launched the most current of the web 2.0 technologies Buzz. They made you do it when you signed on because you’ve got a Gmail account and they might put it straight in front of you.

I think the way the future is heading, and this is mentioned in Socialnomics, is the idea that search engine results are going to get a lot more customized. When you’re logged into your Google account, when you search something on Google, the results are tailored to you.

I log in, and if I’m logged into my account, davidjenyns site comes up higher for words, Melbourne SEO services comes up higher for words because Google is watching what I’m doing, realizing that I’m clicking those sites, thus it is relevant to me, therefore it’s pushing them higher up the search websites.

I suspect Google will be beginning to monitor plenty of things happening in web 2.0 applications and it will start to monitor stuff like, what do your buddies say in part of your social network? Ok, well, Dave is buddies with Ian Howard, and Ian Howard related that he just went on a vacation to Europe.

Now I am on Google, say Google Places, I am logged into my Google account. I type into Google European holiday accommodation, it knows that I am friends with Ian, scours his web site and then says, oh, Ian has just been to Europe and these are some photographs that he took when he was in Europe. Here is where he stayed because this is what his review said that he posted on TripAdvisor, one of those places where you can log appraisals of accommodation and things like that. Then it will say, oh, that’s obviously of importance and significance to me.

I believe that is the way things are evolving so it’s crucial that you start to become involved in this web 2.0 space. Things are also getting more local. All you’ve got to do is look at Foursquare which is just exploding.

If you haven’t had a look at Foursquare, right now I am not sure if they’ve actually got an idea of how they’re going to commercially exploit it but that’s coming. What it is, is folks checking in on their cell-phones when they are outside to log where they are . All there are part and parcel of web 2.0 technologies.

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