Article Marketing That's Effective
By Carrie Spry | April 4th, 2009Article Marketing is one of these easiest and cheapest way of getting traffic to your site. Your articles promote your sites by providing back links to them and therefore increasing their page rank. But first you must catch your audience’s attention
Your Title needs to be catchy. This is perhaps one of the most important components, which will draw the readers in. Make sure that your title is unique so it can be searched for to see how many times it appears.
The author name is also very important. It is suggested that you use different author names for different categories of articles. This will help make your author an “expert” in the field as opposed to someone who writes articles on any subject.
Using your own name is an important decision you need to make. How comfortable do you feel? There really isn’t any rules for this. You can be as anonymous as you want.
When creating your articles, there a few things to consider in respect to content. To avoid duplicate content, you can manually write different versions of the same article and submit them manually. Or you can use tools that will generate 100′s of different articles for you and even submit them.
Using the author box effectively can dramatically increase your page rank and visits. Two links should be use, one to your homepage and the other should be a location you want readers to visit. Keep in mind most article sites won’t publish your article if it contains more than two links.
Where creating the link text, it’s important to use words that relate to your site. For example, instead of using the words “click here”, you may want to use “internet marketing” or “dog breeds” whichever keywords that pertain to your site.
If you choose to do article marketing, be sure to submit more than just one article. The more links you have coming back to your site, the better. One article per day should be good, however, try to do at least 2 – 4 per week.
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online business
Tags: advertising, Articles Marketing, Internet Marketing, marketing, online business
