Ad Sense Tips and Tricks
By Julie Roze | April 5th, 2009Chances are you’ve heard the hype about making hundreds from Ad Sense. Is it a myth or reality? Mostly, it is possible, however, few achieve it. This is because people are putting the code on their site with barely any thought and expecting to make hundreds from it.
There are many ways to customize your Ad Sense ads. First, you want to think about location. Where is the best place to put your ads? Top? Middle? Bottom? Locations is one of the most important factors in Ad Sense. The best locations are just below the header, the upper left hand sidebar (if you have one), and directly in the center of the visible page (the user doesn’t have to scroll). Also, another great place is directly at the bottom in the center, this gives your users a place to go.
Now, let’s think about style. Borders should be avoided since they provide a visual barrier between your text and the ads. To make the border invisible, make it the same color as your web page background. Also, the ad background should be the same color. If you are placing ads in different areas of your web page with different background, make sure you mimic this in your ads settings. Yes, you could be creating different ads for the same page. This is why templates or dynamics pages are important.
The title link should be the same color as all other title links in your site/area you are working with. This will draw the surfer’s eyes to it as a clickable link. The text should be the same color as the text you are working with. Also, the little URL at the bottom should be the same color as the text.
Here’s another trick, don’t treat your ads as ads and your customers won’t either. Pretend your ads are links to relevant content, which they are, and give them the same look and feel of your site. Web Surfer’s have developed something called banner blindness, which means they don’t even see ads anymore, particularly image ads. Their brain simply blacks out that area of your site.
A few more tips, I would avoid image ads when it comes to Ad Sense. Unless your site has mostly images that you can click on. Also, maximize your Ad Sense. Currently, you are allowed 3 text ads, 3 Ad link units; and so on these are the two I use. Make sure you use them all.
Ad links can be placed in navigational areas. Make the background and border the same as your site/area that you are putting the ad in. Make the link color the same as the links in the area. You can place a horizontal unit just below the header of your page. A vertical unit can be placed in any vertical navigational area you have, either above, below or within it.
If you have larger font on your site, create link units with only 4 links. If you have smaller font, create link units with 5 links. You may want to also consider changing the font on your site to be more inline with the ads.
More information:
google adsense help
Tags: adsense secrets, adsense tips, Google Adsense, google adsense help
