Writing a Great E-Book, Part I
By Stephen Beck | July 18th, 2008The authors of unsuccessful e-books have one thing in common – they don’t offer enough content. The best e-books on the market are chock-full of information that their audience really wants. That’s an important consideration for those who make a living creating ebooks.
Adding bulk to an ebook is a great way to increase customer satisfaction which leads to fewer refunds and higher profit margins- something people publishing ebooks have to think about. In fact, skimpy PDF ebooks are the number one reason people return information products. So how do you beef up your PDF e-books? How do you put your ebook on steroids and have it busting at the seams with value?
To start, add a table of contents (TOC). This helps your readers to find the information that they want, while adding two or three pages to the total length of your document. Not only is a TOC valuable to your readers, it’s easy to create one – most word processing programs can generate one automatically.
Include a list of resources at the end of your book. As you researched your e-book, you consulted dozens of books, blogs, web sites, magazine articles, and more. By including those links, you help your readers find more information on that particular topic. Your readers will appreciate it!
By using your imagination, you can find lots of information to add to your resources, including reference material found on or in:
- Print books on your topic;
- Magazines;
- Videos and movies on YouTube and other sources;
- Web sites;
- User forums and user groups; Blogs (your own or those of others);
Take this list of resources to the next level by including a short description which explains the information that can be found at each resource. This will be most helpful for your audience when they look for more information.
In my next article, I’ll offer you three winning strategies for publishing ebooks. I’ll help you to add meat to your e-book, which increases sales and makes your customers happier. By adding content, you turn your simple e-book into a great value for your clients… stay tuned, and I’ll show you how.
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Internet Marketing
Tags: Internet Marketing
