Copywriting Projects
By Ray Edwards | July 30th, 2008You can acquire copywriting projects in a multitude of ways. This article will look at different websites and other techniques you can use to find copywriting projects and clients.
Subscribing to an online freelance marketplace is the easiest way to locate projects. There are many different online freelance marketplaces. Here are the three best sites: www.guru.com, www.elance.com, and www.findafreelancer.com. Guru.com is the biggest online marketplace. Findafreelancer.com is a European version of the other two and is smaller than them as well, but its still very helpful. These websites have search agents which will e-mail jobs to you based upon search criteria you give them. These sites charge a subscription fee, but are a great investment. They give you access to jobs you usually can’t find.
Cultivating personal contacts will also produce many opportunities for work. This will allow you to creatively sell yourself. The Internet is not the first stop for many companies looking for a copywriter. Local contacts and sources will often be their first choice because they prefer to physically meet with someone. You can take advantage of this if you make contacts in your region. You should join local civic groups and your Chamber of Commerce. Make business cards and prepare a thirty-second explanation of what you do but do not to sell yourself, rather just let people know who you are and what you do. It is better to simply make the connection and then let potential customers come to you. People are more willing to do business with someone they know over someone who just gave them a sales pitch or from the Internet.
Having a website is key. Many copywriters and professionals fail to have a website, which can give you a competitive edge. If you index your site, then people looking for a copywriter can find it. Then they can examine your past work and decide if they want to hire you. This way you do not have to e-mail them anything; if they’re interested they will contact you.
When looking for work you must sell yourself and think outside of the box. If you set yourself up and use some of the techniques described above, you will be consistently inundated with work.
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