Small Business Email Marketing
By Ray Lam | July 31st, 2008Are you a small retailer or service business owner? Have you harnessed the power of the internet, specifically email, to communicate your marketing and sales messages to your customers and prospects? You should? here?s why and how to use small business email marketing!
It?s estimated that over 60 billion emails are sent daily. That?s ?billion? with a b! Admittedly, many of those are SPAM of one sort or another, but it?s also safe to say that hundreds of millions of them are carrying marketing messages. Sadly, most of those will never be opened. Of those that are opened, many will never be read.
Whether that contact involves working a cash register, by telephone, or in the customer’s home, training your frontline staff to ask for the email address is imperative. You can support their efforts with secondary collection tactics, like web forms and contests, but nothing is more important than well trained personnel.
Email marketing and advertising offers you a surprisingly cost and labor-effective way to reach your customers and prospects with a laser-focused marketing message. Then, once you have found a strategy that works, it?s easy to repeat it. What could be bad about that?
Imagine you have a large shipment of a particular product, or an overstock. How will you get the word out? If you had a list of your customer?s email addresses, and were set-up to send them an email blast, you would know exactly what to do. Both of those things are very easy to set up, and once they?re in place it?s like having your very own fleet of mail carriers waiting to deliver your personalized marketing message.
As in any business endeavor, doing isn’t planning…doing is doing! This easily translates to the difficulty one has to undergo during the execution of his or her efforts. Stop thinking and get started. Fortunately, many affordable means are available that allow neophytes to promptly create a small business marketing opt in database. Keeping track of your small business marketing opt in database can pose a problem to some. Technology and related sources should be utilized in making this aspect of it more manageable. Keep your most responsive names in a separate list that you continually update.
Tags: Email Marketing
