Online Marketing Articles

Overview - This articles outlines a fast method for anyone to form their own opinion of the popularity of any computer optimization program (e.g. Registry fix software, registry cleaner software, error fixing software etc..). It also uses the real life example of a website dedicated to help users fix computer errors, which has already adopted this method for screening relevant software for further review.

Readers should understand that the method referred to in this article is new and imperfect, yet presents a distinct advantage over most other alternatives.   

The problem - Never has the choice of computer optimization software been so vast, yet most computer users do not tend to rely on impartial information to verify the popularity of computer optimization software before making their purchase. This is problematic because computer optimization software which are not popular are either new, unproven or both. Either way they are riskier.

The options - Most users still rely on forums. One key challenge with this method is that forums can (at best) provide anecdotal evidence of the perceived popularity of any Computer Optimization Program, another disadvantage is that some forum members may just be promoting their products instead of sharing their independent opinion.

Software vendors’ sites provide another method. An obvious challenge with this method is that vendors are not independent and that they will always present their software in the best possible way.

Independent sites which compare similar computer optimization software, for example Anti-virus programs, Registry Cleaning Software, Adware & Spyware removal programs etc…, represent another method. An inherent downside of this method is that 99% of these sites limit their review to the main technical features of the software they are comparing and do not refer to any external independent indicator of popularity as they lack the data to do so.

So how can users determine the popularity of any computer optimization software independently? (click on registry fix software example)

15 Minutes Method - A superior method is to look at the data provided by digital market places such as Clickbank for example, which is the largest of them all. Digital market places are now selling many of the most popular computer optimization software and also give these software an indicator of popularity often called Gravity. In the main, Gravity is an indicator of the number of sales for a particular digital product over time. Software vendors have no influence on the Gravity measure that Clickbank calculate and compare across any range of digital products. However imperfect, this indicator is a good independent way to measure popularity. Users can in any event, independently verify the actual popularity of any computer optimization program by visting Clickbank or a similar digital marketplace. Even if this method is not perfect (some Computer Optimization Programs are not sold via Clickbank), it is probably the most accessible for anyone to follow independently.

Example - Some software review sites have adopted this method and are now referring to the Clickbank popularity of the digital products that they are also reviewing independently (Click on fix registry errors for a live example).

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