The Formula For A Profitable Web Site

By 1ClickProfitSt | June 19th, 2010

Have you visited Amazon.com or Comcast.com lately? What was the first thing you thought when you landed on the site? Most likely, it was something like: “Terrific, now that I’m here, lets get to what I need.”

Now, think for a moment about a site you may have visited that was less effective. Maybe it was clearly done on the cheap, looked like about a hundred other second-rate sites, or just seemed to be thrown together by an amateur. I suspect that what came to mind when you saw that web site wasn’t “what can you sell me?”, but rather “is this a real company?”

A key component to an effective website on the Internet is trust. For authors and speakers who are selling their personalities, this fact is particularly critical. A visitor to your site will click away and won’t return at any time they have reason to doubt your integrity. In this article, you will discover some of the essential components that will cement a visitor’s belief in you and create an effective web site.

The first and foremost component is to ensure that your site supports the fact that you are a real person. Your site visitors should understand from the minute they arrive on your site that you are unique and different from all the others out there. There are numerous ways to achieve that goal. You should make sure your text is well written and speaks to your visitor, and you can get unusual graphics to enhance that message. Just never lose site of what you want your visitors to know about you from your site.

Secondly, your visitors must see immediately that you have a proven track record in your industry, just by viewing your web site. One way to achieve this is through the strategic use of effective copy writing and testimonials. Don’t hide your victories deep in your website, make sure they are well displayed on every page for your site visitors to view.

Lastly, you must convey through your web site that you can resolve your customer’s troubles. Site visitors have plenty to do and would be thrilled if you could offer them a solution to their problem and they could stop hunting for one. Your effective, believable website is your advertisement to make that happen.

Be sure to stop by ProfessionalSpeakerPromotionOnline.com to find many other resources for successfully promoting your professional speaking career online.