Using Article Directories To Increase Traffic To Your Website
By James Conner | June 3rd, 2008There is a lot of information on the internet with much of it being archived in text form. As the search engines are looking for sites with good content, what matters to them is text. If your site is light on the text side, it likely will not earn a high ranking amongst other sites of the same subject. Equally, if your site is abundant in textual content, but it’s just thrown together, you will probably suffer in the rankings, also.
Here is where you may consider private label articles. PLA’s consist of packs of articles that you may purchase from someone who sells articles in large groups. Often, there is a choice between purchasing a monthly recurring subscription where you will receive large amounts of articles via email, or you will be given a url whereby you can download the articles in zipped format. You can usually do a one-time purchase of these articles in a group.
Most of the time, the articles are already optimized for the search engines using keywords that have been arranged properly, with correct grammar as well as spelling and a reasonable generic focus. The best thing is that they belong to you to do with as you want. You will have purchased all of the rights to the use of the article, and you can change it in whatever way you want to. You can add or remove content and you are able to put your name to it as the author if you want to.
Following the picking of the ideal keywords for your website, and method of sales- you can spread the private label articles throughout your website. If you use well-chosen keywords in the right places, your pages will climb high in the search engines.
Have You Considered the Use of Free Articles?
No doubt you’ve seen article directories where you are allowed to download as many articles for your use as you would like- all that is required is that you keep the author’s resource box intact. Also contained in the resource box is a link to the author’s website that you are not permitted to change.
These articles can be used for free. Monetarily free, that is. They will however cost you in other ways. You might lose some of your prestige, customers, and sales. If you only use a couple of these articles from subject matter experts, you shouldn’t have any problems. If the only thing that you use is nothing but free giveaway articles, you are giving the wrong impression. Specifically, you are sending the message to your customers that you are not very knowledgeable in the subject to be able to compose articles that are your own.
You are also providing all who visit your website a fast way out and onto your competitor’s website. They only need to click that link in the resource box to go onto the author’s website. If the article is written well enough to garner your attention, it most likely will capture the attention of your customer as well. It’s likely that they will go on to search for that same author.
The resource boxes can steal your sales as well as your customers. You aren’t even aware of when it is happening.
Other Things That Can Improve Your Search Engine Rankings
Using the article directory method combined with the private label articles should increase your ranking in the search engines. This is the way that others use. The vast majority of articles which are submitted to article directories will be accepted if they are written competently by those who have followed the guidelines of the article directories. Make sure to give the private label articles that you have written under your own name- including your resource box, to the article directories also.
The first thing this does is set up another link to your website from the article directory. Every time someone links to your website, your ranking goes up just a little bit. This works especially well if the link includes your chosen keywords as well. Since the resource box is yours to set up, you can ensure that the keywords used are exactly what you want.
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Article Marketing
Tags: Article Marketing
