4 Rules Of Integration Of E-marketing And Marketing In Social Networks
By FTS | September 2nd, 20101. Don’t become “malicious copypastor “
Both for the client and for agency on social networks, irritate some moments, as for example, the expert in social marketing-copypastor. It happens in that case when “gurus” have convinced the companies or the clients that have reached skill tops in social marketing because update all social networks with one click. At this scenario you receive identical messages on Facebook, Twitter and other platforms.
Such approach often turns to the electronic letter though messages of e-mail are longer. Each platform is unique and deserves the special approach. Dialogue including tone and individuality should change depending on each channel.
Facebook for clients is more thoughtless and amusing platform for dialogue while e-mail is a little more constrained. As a rule, the audience reflects and causes this idea. And it is true by granting of offers and an overall cost to the present and potential clients.
Trade marks which delete and insert content and offers on all platforms lower cost of participation in each case. If you send me just the same offer on Facebook what you have sent me by e-mail, one will be ignored. Therefore, be convinced of change of tone and utility proceeding from dialogue. It costs an extra time and money.
2. Share a content generously
The content and value cause an exchange; buttons – aren’t present. Button addition «to send the friend» to the electronic message doesn’t mean that you have started new campaign of virus marketing. Also if you have added the button to “share” or logo Facebook and Twitter to your message, it didn’t begin to mean that your electronic campaign automatically became social. I saw too many electronic messages which had huge buttons share/add, Twitter/Facebook on the top half of strip (without any context) which thus distracted from the real purpose of the electronic message.
Exchange is strong means; it can increase radius of action of your electronic messages in a geometrical progression and promote attraction of clients. But if your electronic messages don’t suit anywhere why someone will exchange them? Check up arrangements and formulations and remember necessity to specify the reason why someone should send this message or to become the admirer of your trade mark if they already received your electronic messages.
3. Provide to users a choice
In time or after somebody will refuse your subscription suggest him to become the admirer of your mark on Facebook or invite in Twitter. It doesn’t break the law on control over spam (CAN-SPAM) while it isn’t imposed in current process of refusal of a subscription or doesn’t add an additional stage. Some people can simply be tired of your electronic messages, but want to continue to communicate with you on your other means of marketing.
4. Form mailing lists taking into account prospect
Social networks aren’t enough used for stimulation of mailings on demand. Remind the admirers and followers that you offer real value in the electronic messages (provided that through a social network other content went). It is more practical to use your electronic messages for creation of a social base of the data (and to a certain extent, it is valid that you create on Twitter and Facebook). If all is made correctly influence can be essential.
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Tags: Internet Marketing
