Online Marketing Articles

Internet shop is one of the most perspective kinds of trade in respect of decrease in an overhead charge and increase in profit of the enterprise. It represents an interactive site on which the goods and services are advertized, orders are accepted, various variants of payment of the ordered goods and services are offered, including instant payment by “electronic” money. To the consumer, as well as in any other shop, the guarantee on the paid goods and services is given, and also there is a possibility to issue the bank credit. Transactions can make both physical and legal bodies. Such shop works 24 hours a day, 365 days in a year, without interruption for a dinner, without days off and holidays, has no restrictions on the virtual area and quantity of the goods placed on it. Access to virtual show-windows of shop in a mode of real time is received by any potential buyer, irrespective of where it is at present.

Virtual floor spaces of already existing Internet shop can be leased the same as and in usual shop that there can be at the first stage more favourable than a creation of own shop and its promotion «from zero».

Term and cost of creation of Internet shop much more low than usual shop. And for this purpose reception of numerous permissions isn’t required, it isn’t checked by fire inspection and sanitary-and-epidemiologic service. But, on the other hand, creation of such shop has the specific features which we and will consider on an example of the trade enterprise which is working on the general system of the taxation and being the payer of the VAT. Payers of the uniform tax, both the legal person on the rate of 10 %, and physical persons are released from such registration on the basis of Decree item 6 ? 727.
Let’s consider, how in the accounting and tax account to reflect expenses on creation of Internet shop and incomes received by it.

To give on the Internet the information on and the sold goods the enterprise can or by Web-page creation on which advertizing of the sold goods takes place, and also price-lists, or having developed the WWW-server giving much bigger possibilities as on it is possible to place standard or specialized maintenance, the visual image of the goods that, in turn, allows to involve bigger quantity of potential consumers. We will consider how to consider expenses on creation and the Web-page and WWW-server maintenance.

Creation and Web-page support

From the technical point of view to create Web-page is to place group of files in advance written in a certain format on the server of the provider. Advantage of such page is low cost of its technical support. Under the Web-page maintenance (breadboard model working out, design, information updating, etc.) often enough carry out works specialized firms-developers (Web-studios). In accounting of an expense for creation and Web-page support are reflected in accounts of the expenses connected with sale of production.

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Tags: increase web site traffic, increase web traffic, Internet Marketing, make money with adsense