Piggy Back on Your Competitions Products By Using Your eBooks
By Stu McLaren | September 22nd, 2008One great reason for you to create an eBook is that you can use it to cross-promote it as a free bonus with other people’s products or services.
I know some of you are thinking, ‘What?’ That’s exactly what I mean. I’m saying approach maybe your competitors who are out selling competitive products to you and say, “Hey, would you be interested in adding to your current package?”
People are always interested in looking to add more value to their current products or services. Now you’re giving them a reason and a very easy way to add value to their current products or package.
What is in it for you? Cross-promotion of your products and services.
Think about how simple this is. Within your eBook you can talk about your own products and services, which will help you gain customers right?
One thing you do have to make sure you don’t do is make your whole eBook one big promotion about your service or product. If you do this it is doubtful that your competition will want to bundle it one, and secondly no one will take you seriously.
When I am teaching people the mechanics of creating their first eBook one of the strategies I teach is how to integrate cross promotion within it without it sounding like a sales pitch. I want you to think on that road too because you can still inform people of your products without making them seem like your constantly selling them something.
You want to make sure that your first and primary focus is giving quality information. Doing that is a sales tactic all on its own. People will learn to know, like and trust you on their own. Of course, it doesn’t hurt to throw a few links and information about your products though! 
You should really be asking yourself, “How can I cross promote within my eBook so my competitors can give it away as a free bonus to the same particular target market I work within? How can I do this by still providing them quality information but making sure people will learn about me and my products which will generate me leads?”
When you are creating your eBook, really try to brainstorm other methods on how you can use it. This one strategy of cross-promotion is just one of many.
May ideas come to you when you need them the most.
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Tags: Internet Marketing
